Tuesday, June 13, 2006

Simple Design, Exhibit A: The Oreo Cookie

Talk about a minimalist design, the Oreo cookie, has one of the most popular cookies of all time. This past weekend, I was at little restaurant in the West Village that my friend Papi recommended and on its menu was a giant OREO under the desert section. It was a delicious home-baked OREO (well, restaurant-baked, but in New York it's basically the same thing).

Since then I learned that the Oreo debuted on March 6, 1912, wow that's almost a 100 years of Oreo cookies. I wonder what they are going to do for the centennial?

But, really back to the design, it is simple, and yet so successful, in my mind it is classic minimalist. It has two colors (black and white), two different materials; it makes a statement and is instantly recognizable. Let's face it, they are addictive.

2 comments:

Joaquin "The Rooster" Ochoa said...

Aren't Oreos made in the Bronx...I always thought that for some reason. But just the right design, you are correct.

Claudia Huerta said...

They could be...not so sure, I'll look into it.