The big question has always been related to cost, "how do we entice people to make the switch to green building, green cars, water rationing, and other green solutions?"
But what would happen if everyone does make an immediate change, can today's infrastructure really support these new eco-friendly ways? Unfortunately, the answer for many countries is NO.
When "Green" first started hitting mainstream channels, the resistance against Green always seemed to be the high costs associated to going green. But now that the private and public markets have found a good counter argument and solution to the cost allegations through a combination of full life-span analyses, and government rebate and/or financing incentives Green is no longer perceived as cost prohibitive.
As a result, we are starting to get a better idea of why we can't all just switch immediately to Green solutions: Infrastructure compatibility and availability.
Case and Point: The Electric Car
Raymond Tsang, from Bain & Co., "Price is not the only reason that keeps people from adopting [electric vehicles] today. The infrastructure and the drive range are some of the critical issues for people to think about."
The world or any country for that matter can not switch over to electric cars because there is simply not enough public recharge stations to support the demand, and countries, cities or states can not fully promote such a change until such infrastructure is in place to support a decent percentage of the expected demand.
For more: http://www.reuters.com/article/idUSTRE65124Y20100602
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