Going green is the newest business fad, there are many long-term incentives to build green and cities and states are developing more real-time incentives everyday.
However, habits don't change overnight even with an abundance of incentives. With the emergence of the Prius and other hybrids the automobile industry has started to mass-produce green solutions. The market is responding and though it may seem that everyone is embracing hybrids especially when you consider places like LA and San Francisco, the actual market-share still has a long way to go.
This morning, CNN reported that if we assume that in 2020 (10 years from now) hybrids make-up 30% of the market-share of automobiles in the U.S. it would only put a minor 1% (or 202,000 barrels a day) dent into the overall U.S. oil demand. True we have to start somewhere, and we have, but we have to continue doing more than just good faith efforts or following a fad.
Of course it is also true that it is going to take more than just altering our car purchases to get our world to a less oil dependent place. Infrastructure is of course the next big ticket item that is under scrutiny to implement more sustainable solutions. However, we need to move at a faster pace, if 30% of the buildings and other infrastructure projects in 2020 were green projects the 1% dent could also be joined by a bigger dent.
Everyone has heard the green lingo, now we just need to build more green projects.
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